Your premium brand had better be delivering...

"Your premium brand had better be delivering something special, or it’s not going to get the business”. Warren Buffett

• Do you consider it important to stand out from others?
• Do you believe that creating memorable first impressions is of any value to you?
• Do you think it is important to know the qualities that make you distinctive from your competitors or your colleagues?

If you answered yes then you have more than enough reasons to believe that it really is worth looking after you image!

What is branding?

A personal brand is the projection of characteristics of a person’s personality, values and beliefs. Branding is the process of taking control of the individual components that affect how others perceive you, and fine tuning them in such a way as to enable you achieve your desired outcome with ease and elegance.

Everyone has a brand. When people you work with or your clients, hear your name, what words do they use to describe you? Each one of us is a unique person with our own style. A personal brand is a way of clarifying and communicating what makes you different and special. It is the process of using your unique attributes to separate yourself from your competitors.

For professionals, a strong personal brand is worth its weight in gold. As accountants we should not only sound professional but we should also look professional. Just buying an expensive suit won’t do the job, if it is not the right colour or is not fitted properly!

Why would you need executive branding?

• If you create a strong personal brand, you can charge more for your services
• A powerful brand ultimately results to profound personal and professional satisfaction
• Businesses are becoming more and more competitive. Eventually, it is the personal relationship that makes the sale
• A compelling personal brand provides the guidance you need to shape your approach, raise your game and add value to your business
• A branding consultant provides you with an objective eye and an objective opinion. Put in another way, when you need tax advice you go to an accountant, when you need fitness instruction you go to a personal trainer, if you need to refine your identity and image you seek out a branding consultant.
• Your image and your brand is a sign of your personality and lifestyle. You constantly send out messages to the world around you through verbal and non-verbal communication. People believe mostly what they see. Your appearance and style defines you to others. Your image is a reflection of your beliefs and values and can either add credibility or sabotage the message you send out to people. This is something you can control regardless of the past, by deciding to create the life you deserve and to move forward and enjoy even more success.

What are the benefits of improving your image and creating your own brand as a professional?

Among other things you will:

• Attract even more high-quality clients
• Set yourself apart from your competition
• Increase your income up to 100% or even more
• Begin to attract the right people and opportunities in your life
• Achieve your personal or professional goals with less work than before
• Create opportunities for yourself by ensuring that on your encounters you make an impact and not just an impression!
  Increase your confidence in knowing that you look your best and have the tools to handle any situation smoothly and easily